WordPress and AI (3) – UX design and privacy with AI plugins

There are many examples where the integration of artificial intelligence (AI) opens up innovative ways to personalize the user experience, increase the efficiency of services while maintaining high data protection standards. This includes e.g. B. E-commerce platforms and educational institutions.

An effective UX design not only contributes to the satisfaction of users, but also promotes conversions by encouraging users to carry out desired actions on the website, e.g. to sign up for a newsletter, buy a product or contact us.

Data protection is a critical aspect of modern websites, especially in view of the GDPR and other data protection laws worldwide. AI plugins can make a significant contribution to simplifying compliance and increasing data security.

Adaptive User Interface Use Pluginsmachine learningto dynamically adapt the layout and content of a website to the preferences of individual users. An appropriate example:  WPtouch Pro

The WPtouch plugin for WordPress provides an effective solution to optimize your website’s mobile user experience. By providing a mobile version of your website that is specifically designed for smaller screens and touch interactions, WPtouch helps to improve the user experience for smartphone and tablet users.

By using WPtouch, your WordPress site is automatically equipped with a mobile theme, with fast loading times and an optimized display for mobile devices. You can choose from a variety of themes designed specifically for different industries and needs to customize the appearance and functionality of your mobile page

The plugin also ensures that your website is classified as “mobile friendly” by Google, which not only improves the user experience, but also supports your SEO. This can help increase your website’s visibility in search engines and generate more traffic.

In terms of prices, WPtouch offers different subscription variants. The basic package for a website costs 79 dollars per year. For advanced features such as additional customization options, advanced mobile themes and priority support, WPtouch offers Pro subscriptions that start at 189 dollars per year. The complete package is available for 369 pounds per year. These plans are aimed at professional users and companies that need a more comprehensive mobile presence.

Behavioral Prediction Tools analyze and forecast user behavior toPersonalizing and optimizing interactions. TheHotjar-Plugin for WordPress is a powerful example of these types of plugins.

By integrating Hotjar into your WordPress site, you’ll gain valuable insights into user behavior and experience without the need for profound technical knowledge. With features like heatmaps, you can visualize where users click, scroll, and linger, what helps you understand which areas of your site are getting the most attention and where design customizations may be needed.

In addition, the records of user sessions allow you to closely monitor the interactions of visitors on your website. You see where users encounter or deviate from their path, which allows you to make targeted improvements to optimize the user experience. Collecting direct feedback on surveys and feedback widgets also gives you the opportunity to get valuable insights directly from your users. This feedback is crucial to make data-driven decisions about design changes and functional improvements.

In addition, Hotjar supports user interviews that provide qualitative data to develop a deep understanding of the user experience. This is particularly valuable in order to understand the actual needs and wishes of users and to optimise the offer based on it. The simple integration and management of Hotjar in WordPress also allows non-technicians to perform advanced UX analysis and regularly check the usability of their pages.

The cost of the Hotjar plugin starts at 0 € for up to 35 sessions daily and increases with the plus account with 100 sessions (32 €/month), basic account, which starts at 500 sessions and can be scaled up to 250,000 sessions (80 €/month) and an individual scale account that starts at 171 € per month. All in all, you are very flexible about the packages. Depending on how many sessions you need, the subscription offer will adjust.

The OMGF Pro pluginfor WordPress is an advanced version of the free OMGF (Optimize My Google Fonts) plugin. It offers a comprehensive solution for theOptimizing Google Fonts usageon your WordPress site by hosting these fonts locally, which is important for compliance with these fontsGeneral Data Protection Regulation (GDPR)is. This is especially important since the use of Google Fonts since one Judgment of January 2022is considered risky under data protection law. Due to the local hosting of the fonts, IP addresses are no longer sent to Google, which protects the privacy of users. OMGF Pro extends the functions of the basic plugin with additionalSupport for advanced CSS featuressuch as à  import and font-face instructions as well as WebFont loaders and material icons, which help to minimize load times and improve page performance.

The plugin also makes it possible to remove unwanted fonts or fonts that are rarely used, and defines which font subgroups should be loaded to reduce the size of the font stylesheets. This can further improve page load times and increase the overall performance of the website.

OMGF Pro is available in various license options, which vary according to the needs and scope of use:

Staff: €19 per year for a website.

Business: €39 per year for up to 10 sites.

Agency: €79 per year for up to 100 websites.

Ultimate: €299 per year for up to 1000 websites

TheBorlabs Cookie Pluginfor WordPress is a comprehensive solution to manage cookie consents on your website to ensure compliance with theGDPRandePrivacy regulationsto ensure. The plugin allows visitors to be actively usingCookiesneed to be consented before they are activated. This consent is particularly important because the plugin automatically activates JavaScript and allows the use of services such as Google Analytics and Facebook Pixel once the consent has been given.

Borlabs Cookie’s main functions include managing cookies in groups, which enables a detailed breakdown and description in the privacy area of your website. You can create different cookie groups and let visitors choose which groups they want to agree. This provides flexible handling of your users‘ privacy preferences.

In addition, the plugin is compatible with all WordPress themes and most caching plugins, which facilitates integration into existing websites. It also supports multiple languages and is compatible with multisite installations, making it ideal for internationally oriented websites and networks.

Borlabs cookie offers various tariffs in terms of pricing:

The single-user license for a website costs €49 per year. A business fare that covers up to 5 websites is available for €109 per year. For smaller agencies managing up to 25 websites, there is a tariff for €299 per year. And larger agencies managing around 99 websites can book a subscription for €499 per year.